<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Anthropos Brand Strategy]]></title><description><![CDATA[Building brands from the inside out. ]]></description><link>https://www.anthropos.co.za/anthropos-library</link><generator>RSS for Node</generator><lastBuildDate>Tue, 06 Oct 2026 02:00:07 GMT</lastBuildDate><atom:link href="https://www.anthropos.co.za/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Brand 101: What Are Customers Really Buying?]]></title><description><![CDATA[What are customers really buying? Explore the fundamentals of brand strategy and why successful brands sell benefits, experiences and value, not just products.]]></description><link>https://www.anthropos.co.za/post/brand-101-what-are-customers-really-buying</link><guid isPermaLink="false">6aad4b61f098d8f81c890af7</guid><category><![CDATA[Brand]]></category><pubDate>Fri, 18 Sep 2026 14:40:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7d1f15_0d1830b842b540f68daa8f3c704723e2~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Johnny Johnson</dc:creator></item><item><title><![CDATA[KEEPING IT SIMPLE]]></title><description><![CDATA[A good brand strategy may take many pages to develop, but the final thinking should be simple. Discover why clarity, discipline and distillation matter.]]></description><link>https://www.anthropos.co.za/post/why-a-good-brand-strategy-fits-on-one-page</link><guid isPermaLink="false">6aad439fd0b5349a344b04ab</guid><category><![CDATA[Brand]]></category><category><![CDATA[Communication]]></category><pubDate>Fri, 18 Sep 2026 14:11:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7d1f15_ba79576f51e146499d413ccde0776ceb~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Johnny Johnson</dc:creator></item><item><title><![CDATA[Beyond Measure]]></title><description><![CDATA[Measurement can tell us what is happening, but it cannot tell us everything that matters. In a world increasingly driven by data, targets and AI, Johnny Johnson explores what gets lost when everything is reduced to what can be measured, and why leadership begins where measurement ends.]]></description><link>https://www.anthropos.co.za/post/boost-your-brand-effective-strategies-for-growth</link><guid isPermaLink="false">6a5f6de4bd30a9e3e57dd09e</guid><category><![CDATA[Brand]]></category><pubDate>Tue, 21 Jul 2026 13:02:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7d1f15_7ac803ecfc2e43d5b314bfa5ee6ae5d6~mv2.jpg/v1/fit/w_940,h_788,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Johnny Johnson</dc:creator></item><item><title><![CDATA[Brandkind]]></title><description><![CDATA[A brand promise only creates trust when people keep it. Johnny Johnson explores leadership, collaboration, empathy and common purpose as the foundations of a trusted brand.]]></description><link>https://www.anthropos.co.za/post/mastering-branding-strategies-for-business-success</link><guid isPermaLink="false">6a5f6ddb4fc11de983d0c55b</guid><category><![CDATA[Brand]]></category><pubDate>Tue, 21 Jul 2026 13:02:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7d1f15_ed3062d84c8a4e9ea7f65254f729c383~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Johnny Johnson</dc:creator></item></channel></rss>