We believe that knowing where you are going is the best way to start a journey
The journey we guide people on is the creation, building and maintenance of a brand, which we define as: A brand is a recognisable badge of origin, an authentic promise of performance that resonates with stakeholder expectations, and a means of differentiation, used in pursuit of a defined purpose.
It’s all about keeping a promise, which builds trust, which is captured in this powerfully succinct definition of a brand: A brand is a badge of trust.
Our Anthropos promise is to help build great brands from the inside out.
Promises are made and honoured by people, so our purpose, the reason we work beyond earning a living, is to inspire brand ambassadors to keep their brand promise.
Our vision, what we aspire to achieve by delivering our promise purposefully, is a decent portfolio of decent clients with decency defined by good leadership, a stakeholder focus, a balance of individual opportunity and shared responsibility and a values-based approach.
How we deliver on our promise purposefully to deliver our vision is our mission: helping to make an authentic brand promise that resonates across stakeholders and inspires brand ambassadors who deliver on that brand promise.
Our core competence is asking, listening, interpreting and articulating.
We are a values-based company and our values support what we call anthropositivity: we are positive about people:
Humanity: We respect people, their potential, their diversity and our interdependence, best captured by ubuntu: I am because you are.
Optimism: We believe that as people we are progressing; this does not mean we don’t make mistakes, some of them awful, but that our human inclination is towards helpfulness.
Authenticity: We think there should be no need to hide behind fictions if you believe in people, especially believing in yourself.
Kindness: We see people as individuals, not as segmented groups, labelled, catalogued and filed; everyone as someone.
Creativity: We listen and learn because it is bringing the ordinary together in extraordinary ways that helps us capture the imagination.
Our logo represents our values,
it is the Japanese symbol for person:
The two strokes of the symbol are mutually dependent, supporting each other like ubuntu, coming together, helping each other.
A Greek name meaning person, a Japanese symbol that represents the African value of ubuntu, in combination an elegant representation of universality.
We believe that if an endeavour is not servicing a greater good it has no place in the anthropocene – the age of the human: we will always ensure that our efforts are contributing to a better world.
The Individual
Community
Who we are
We help people define their personal brands and here are ours:
Johnny Johnson
Brand and Communication Strategist
My badge of origin
Is the English language rooted in African soil
My promise is
To help people express themselves
I think I am special because
I am a wordsmith who sees through other people's eyes
My purpose is
To find explanations that promote understanding
Magda Dickens
Brand and Communication Activist
My badge of origin
Grew up in a caring home which set the tone for my own home
My promise is
I always do my best to help people be their best
I think I am special because
I am absolutely authentic which means that people know what to expect from me and I appreciate their expecting a lot from me
My purpose is
I feel my own growth because of the growth of my family and from that firm foundation I can positively influence the growth of others.
We work with a wide array of associates:
Johnny Johnson
Cell: +27 83 250 9125
Email: johnny@anthropos.co.za
Magda Dickens
Cell: +27 82 422 5704
Email: magda@anthropos.co.za
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