Brand strategy

 

Describes the client’s brand in terms of the definition of a brand: a recognisable badge of origin, an authentic promise of performance that resonates with stakeholder expectations, and a means of differentiation, used in pursuit of a defined purpose.

 

 

Extrapolating a brand promise from an existing brand strategy

 

A client may have a brand strategy in place but may not have defined a brand promise as required for properly informing a Leadership Brand.

 

 

Leadership brand

 

Identifying and describing the measurable brand ambassadorship behaviours that live the values that deliver on the brand promise.

 

 

Personal brand

 

As input to both brand strategies and to helping leaders as communicators we develop personal brands.

Communication Plans

 

Activates the brand internally and externally in pursuit of business objectives.

 

 

Employee Engagement Plan

 

The internal sub-set of a communications plan with the purpose of promoting employees as Brand Ambassadors.

 

 

Leadership Led Employee Engagement Communication

 

An intervention that helps leaders communicate more effectively.