WHAT WE DO | Anthropos Brand Strategy, Communication & Design

WHAT WE DO

Three Disciplines.
One deliberate order.

We help organisations build brands from the Inside Out - through strategy, communication and design

that work together to build trust and deliver results.

01

STRATEGY & PROMISE

A strong brand must be built around an authentic promise that you’re able to deliver on.

If someone asked your leadership team to say your brand promise out loud, would they all say the same thing?

Personal Brand

Knowing their own personal brand helps brand ambassadors live the organisational brand because they can align the two.

LEADERSHIP BRAND

We identify the specific measurable behaviours your brand ambassadors need to demonstrate for the brand promise to be kept – turning values into something people can actually observe and follow.

Brand promise & strategy

We help you describe your brand in terms of this definition: A recognisable mark of origin, an authentic promise of performance and a clear point of difference.

02

Communication & engagement

Keeping a promise starts by making a promise and that requires a communication plan. Communication starts with a message but is only engaging when it becomes a conversation.

A promise your people haven't heard from you directly is a promise they won't repeat to anyone else.

Communication Plans

We facilitate a communication plan that is brand and business focussed, with value propositions that resonate across your stakeholders, and holds people to account by being measurable.

Employee Engagement Plans

We help you develop employee engagement communication plans that promote brand ambassadorship. A brand ambassador is someone who buys into the brand promise and understands what they need to do to deliver on that promise.

Leadership-led Engagement

Leaders need to be good communicators, and good communication is a habit that can be learned. We help leaders make good communication a habit.

PERFECT MEETINGS

Every meeting has an objective that must be purposefully pursued so that it delivers accountable actions. We help ensure that meetings are productive.

03

brand discipline

Consistency in brand expression is essential because it helps with recognition which creates awareness and ultimately builds trust.

Brand Identity

Brand identity is the badge, or mark, or logo that represents your brand. It consists of a combination of a name, an icon, a descriptor and a slogan and it must be designed to be a powerful expression of your brand.

Brand Manual

A brand manual must include a summary of your brand strategy, rules for your brand identity such as construction, typography and colour palette as well as examples of its application.

Brand Collatoral

Correct application of the brand to the full range of collateral that is required to build it consistently and creatively.

Brand Kit

This is a library of branded collateral that promotes efficiency by ensuring that duplication is minimised

Book a Strategy Conversation

FROM THE LIBRARY

Brand 101: What Are Customers Really Buying?

What are customers really buying? Explore the fundamentals of brand strategy and why successful brands sell benefits, experiences and value, not just products.

Johnny Johnson

Sep 181 min read

KEEPING IT SIMPLE

A good brand strategy may take many pages to develop, but the final thinking should be simple. Discover why clarity, discipline and distillation matter.

Johnny Johnson

Sep 181 min read

Beyond Measure

Measurement can tell us what is happening, but it cannot tell us everything that matters. In a world increasingly driven by data, targets and AI, Johnny Johnson explores what gets lost when everything is reduced to what can be measured, and why leadership begins where measurement ends.

Johnny Johnson

Jul 212 min read

Discover the Anthropos Library

COMMON QUESTIONS

What is brand expression?

There are two parts to brand expression: Formal brand expression describes a brand in terms of its purpose, vision, mission, values, core competence and greater good. These add up to what brand ambassadors need to do to deliver on the brand's promise. Creative guidelines ensure that a brand is consistent in terms of its personality, tone and manner, visual language and creative platform. Consistency is important because it promotes recognition, affinity and trust.

Can one improve one's communication skills?

Some people are naturally better communicators than others. But everyone can improve their communication skills by habitually applying good communication habits — such as properly preparing both spoken and written communications, and ensuring the message has landed by listening and learning from the response.

What is brand positioning?

Brand positioning is how a brand describes its offering in terms of the benefits it offers stakeholders relative to the competition.

What is a brand strategy?

A brand strategy describes a brand, as simply as possible, in terms of the definition of a brand: a brand identity, an authentic promise of performance that resonates with stakeholders and is differentiated from competitors, used in pursuit of a defined purpose.

What is a brand identity?

A brand identity consists of a combination of: • brand name • logo (an icon) • descriptor • a slogan

What defines good communication?

Good communication is a conversation defined by three elements: ensuring that you are focused on a clear objective, create context and describe benefit; that you listen purposefully without interruption and ask for clarity if required; and that you make your audience feel recognised and respected.

What is a brand promise?

A brand promise is the commitment a brand makes to its stakeholders.

What is a brand?

A brand is a brand identity, an authentic promise of performance that resonates with stakeholders and is differentiated from competitors, used in pursuit of a defined purpose.

FROM ANTHROPOS

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STAY IN THE KNOW

READY WHEN YOU ARE

Not sure which stage you're at? That's what the first conversation is for.

The First Conversation
An introductory conversation to understand you and your business. (45 min)
Read More
45 min
Request to Book

A guided, self-paced version of this process is in development

Three Disciplines. One deliberate order.

01

If someone asked your leadership team to say your brand promise out loud, would they all say the same thing?

Personal Brand

LEADERSHIP BRAND

Brand promise & strategy

Brand 101: What Are Customers Really Buying?

KEEPING IT SIMPLE

Beyond Measure

What is brand expression?

Can one improve one's communication skills?

What is brand positioning?

What is a brand strategy?

What is a brand identity?

What defines good communication?

What is a brand promise?

What is a brand?

STAY IN THE KNOW

Not sure which stage you're at? That's what the first conversation is for.

The First Conversation

Three Disciplines.
One deliberate order.