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  • Magda Dickens
  • Anthropos Brand Strategy
  • Johnny Johnson

navigate: brand strategy

COMING SOON

Brand Strategy _ Blur
brand strategy - navigator
For illustrative Purposes only

The Navigator

Anthropos Navigator is a guided experience that combines our methodology, smart tools and practical guidance - one step at a time. 

You have written it - three times already.

For the invester
once for -

the investor deck

Once for the website
again for-

for the website

At dinner
then for -

for the person at dinner who asked what you actually do.

​Three answers.

All of them true.

None of them the same. 

​

That is not a writing problem. It is a strategy problem - and it costs you quietly, because every time you say something different you are breaking trust. 

"If your three best customers described your business today, would they use the same words?"

Eight questions, one at a time. Work through them in your own time.

Anthropos steps

What are you genuinely capable of?

Direction
Anthropos steps

Who are you befitting?

​

Audience
Anthropos steps

What do they actually need?

Insight
Anthropos steps

What are you prepared to promise?

Brand Promise
Anthropos steps

Why should they choose you?

Differentiation
Anthropos steps

How will people experience it?

Brand expression
Anthropos steps

How will you make it real?

​

Activation
Anthropos steps

Does it all hold together?

Review & Refine

Which of these logical steps can you answer confidently, right now? 

Brand Strategy - navigator - mind map
Brand Strategy - navigator - mind map
For illustrative Purposes only

A strategy you could hand to someone on Monday.

Clear. Structured. Credible. Yours.

Not just words. A clear articulation of your intent.

A finished strategy in your own words - ready to inspire your team or brief a designer, onboard a newbie , or open  funding conversation. 

WHAT CHANGES

  • Your value proposition resonates.

  • You make a promise you can keep.

  • Your team know what to do to keep your promise. 

  • You attract talent that buys into your purpose. 

  • Your creatives give you breakthrough work.

  • Your consistency builds recognition, awareness and affinity.

  • You earn trust and build loyalty

Who in your business would you hand it to first?

cave to office - jhb

WHO THIS ONE IS FOR

Two honesty Insights

The Navigator is built for you if ...

You are the Founder or Owner of your business, and you want to build the brand yourself, with a bit of help from Navigator.

It is not the right fit if ...

You need to align a leadership team of many voices. That is facilitation, and it needs a room and physical engagement.

Which list did you find yourself in?

Begin

Another quarter of everyone describing the business differently is not free.  It is just a cost nobody puts on an invoice. ​How long have you been meaning to do this?

Best Value

NAVIGATOR: Brand Strategy

R 1

1

​

​

Eight guided questions, an AI coach trained on the Anthropos method, and a validation session with our strategist - the same forty-five-year method, in a sequence you work through yourself.

Valid until canceled

Eight guided questions at your own pace.

Video tutorials with Johnny Johnson.

AI-assisted refinement at every step.

Your complete brand strategy.

Downloadable and yours to keep.

Lifetime access to revisit and revise as yor business grows.

Founding Members get a complimentary Validation Conversation

Prefer to talk it through first? Book a Strategy Conversation - no pitch, just a conversation.​

Terms and conditions apply

Questions before you commit

What is the Anthropos Navigator?

Anthropos Navigator is a family of guided digital programmes built by Anthropos, a brand and communication consultancy based in Cape Town. Each programme takes a methodology Anthropos has used with clients over forty-five years and turns it into a sequence you work through yourself: short video tutorials, your own answers, an AI coach trained on the methodology, and an optional one-to-one session with a Anthropos strategist at the end

Can I do more than one Navigator programme?

Yes, and we are confident that many people will. Each programme stands on its own, but they are built to empower each other.

How is this different from asking ChatGPT to write my brand strategy?

A general AI tool writes the answer for you, drawing on the same public information your competitors tools draw on. The Anthropos Navigator does the opposite: it asks you the right questions, in a logical order refined over forty-five years of consulting, and its AI is restricted to challenging and sharpening your thinking rather than replacing it. Every word of the strategy you finish with is a word you approved.

Is this the same as a DIY brand strategy?

Yes — with one difference that really matters. You do the thinking and you own the outcome, but you are not doing it alone or in the wrong order. You are guided at every step of the way, and what you produce can be reviewed by an Anthropos strategist before you act on it.[

Do I need any experience in branding?

None. If you can describe what your business does and why it matters to you and those you serve, you can complete a Navigator programme. The methodology’s job is to ask the right questions in the right order; your job is to answer them honestly.

Can I stop and come back?

Yes. Your progress is saved at every step and the programme waits for you. Most people work through a Navigator in stages rather than in one sitting.

What is the Anthropos Navigator?

Anthropos Navigator is a family of guided digital programmes built by Anthropos, a brand and communication consultancy based in Cape Town. Each programme takes a methodology Anthropos has used with clients over forty-five years and turns it into a sequence you work through yourself: short video tutorials, your own answers, an AI coach trained on the methodology, and an optional one-to-one session with a Anthropos strategist at the end

What is the Anthropos Navigator?

Anthropos Navigator is a family of guided digital programmes built by Anthropos, a brand and communication consultancy based in Cape Town. Each programme takes a methodology Anthropos has used with clients over forty-five years and turns it into a sequence you work through yourself: short video tutorials, your own answers, an AI coach trained on the methodology, and an optional one-to-one session with a Anthropos strategist at the end

What is the Anthropos Navigator?

Anthropos Navigator is a family of guided digital programmes built by Anthropos, a brand and communication consultancy based in Cape Town. Each programme takes a methodology Anthropos has used with clients over forty-five years and turns it into a sequence you work through yourself: short video tutorials, your own answers, an AI coach trained on the methodology, and an optional one-to-one session with a Anthropos strategist at the end
Brand Strategy - navigator - laptop
For illustrative Purposes only

THE NAVIGATOR IS NEW. THE METHOD IS NOT.

Judge the thinking before you judge the product.

Personal Brand, Powerful Communication, Perfect Meetings and other products launches with its founding cohort, so there are not particiapnts to point you to yet, and we are not going to pretend otherwise. 

​

What we can show you is the method. We took a business we invented and worked it through our Anthropos methodology with the reasoning left visible so you can see how the answers were reached rather than only what they were. 

​

It is not a trial and it is not a preview of the software.

It is the thinking, done properly, so you can judge the standard for yourself.

The work is already in you.
This is the room to think in. 

​This time next quarter you will either have done it, or you will have the same set of half-answers you have now. ​

Not ready yet? Book the First Conversation - no pitch, just a conversation.  

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